ANDA

Composition

Production

Sonic Branding

Szilagyi

Listen

Capabilities

Anda is a Producer, Composer and Performer. She got her Bachelors in Music Performance and Studio Composition from The New School/Mannes.

Anda’s skills include but not limited to:

Ableton, Pro Tools, Composition, Production, Sonic Branding, Music Supervision, Music for Multimedia, Vocals, Guitar, Keyboard, Vocal Direction, Vocal Editing, Horn Arrangements, String Arrangements

AD Demos

Adidas
Apple Watch
Valentino

Sonic Branding Case Studies

Nio

Objective

Nio is a rapidly expanding electric car company based in Shanghai. It needs a sonic logo and brand theme that align with its visual identity while resonating with its new global audience. The sound needs to embody Nio’s commitment to innovation, optimism, and sustainability, resulting in a multi-sensory experience that reinforces Nio’s global presence and resonates with its values.


Strategic Approach

Nio’s sonic logo accompanies the animation of the visual logo while embodying the brand's core values. Nio explains that their visual logo can be divided into two distinct yet harmonious parts. the sky and the Earth. The sky, representing Nio’s positivity and their bright vision of the future, features uplifting, airy tones or melodies that evoke optimism and innovation. The Earth, symbolizing sustainability, and human connection, incorporates grounded, organic sounds like natural textures and warm, resonant frequencies. Together, these elements form a cohesive sonic signature that unifies the brand across all touchpoints, capturing its essence and fostering emotional resonance with its growing global community. This approach ensures the sound is versatile, memorable, and capable of evolving alongside the brand.


Creative Approach

Drawing inspiration from the visual logo, the sonic logo unfolds in three distinct parts. First, the Sky emerges as an ethereal sparkle evoking limitless possibilities and innovation. Second, the Sky theme transitions into the 3-note greeting, a melodic phrase that audibly resembles N-I-O, creating a warm and recognizable sonic signature. Finally, the Earth grounds the experience with two resonant, percussive cello hits—a rhythmic heartbeat that symbolizes the brand’s deep connection to humanity and the planet.

The brand theme starts with cello playing an upbeat rhythm in a major key, bringing the element of hope and inspiration. The repeated boom boom “heartbeat of the Earth” rhythm is echoed throughout the composition. The synthesizer then enters to play along in the same rhythm showing innovation and technology in harmony with the Earth. Multiple instruments then join together to represent the voices of Nio’s beloved user community while a singing bowl drone plays in the background signifying Nio’s commitment to sustainability.

Together, these motifs work together to create a sonic identity that harmonizes innovation with human connection, atmosphere with rhythm, and sky with Earth—a soundscape that resonates with the brand’s soul.


Result


The sonic logo and brand theme work together to craft a distinctive sonic identity that encapsulates the brand’s innovation and heart. This sound reflects the brand’s core values of sustainability and optimism and forges a deep emotional connection with consumers, reinforcing its promise of a brighter, more sustainable future. Designed to be scalable, the sonic identity seamlessly adapts to all touchpoints, from digital platforms to physical experiences, ensuring consistency and flexibility as the brand evolves. By enhancing emotional engagement and boosting brand recall, this sonic strategy strengthens the brand’s presence and leaves a lasting impression on its global community.

Nio Brand Theme
Nio Sonic Logo
Chama

Objective

Chama, a small, family-owned hot sauce company based in São Paulo, Brazil, is launching a new line of artisanal hot sauces that blend local hot peppers with exotic fruits. To elevate the brand’s sensory experience, Chama is releasing a musical compilation alongside their new product line, aiming to integrate sound with taste and create a more immersive connection with their audience. The owner of Chama is an accomplished singer and will be featured on a custom, pepper-themed song to appear on the compilation. Additionally, Chama is seeking a sonic logo and a curated playlist for in-store events that radiate the brand’s core attributes: exotic, magical, artistic, and seductive.


Strategic Approach

The track needs to strike a balance between danceable energy and the vibrant, fiery essence of Chama. It had to appeal to a demographic of young, creative professionals, blending energetic rhythms with an exotic, tropical vibe. The track needs to be compelling enough to fit into the musical compilation but also capable of standing alone as a theme for the brand. Additionally, the track has to contain an audio signature or motif that can be extracted and repurposed as the sonic logo for Chama’s brand.

The sonic logo must be a succinct, impactful auditory mark that embodies Chama’s qualities—bold, fiery, and exotic. It should capture the essence of the brand while being versatile enough to work across all touchpoints.

The playlist has to embody Chama’s brand values while being varied enough to maintain listener engagement throughout an event. The goal is to create an atmosphere that resonates with the brand’s eclectic, creative audience, using music to deepen the sensory experience while maintaining a captivating flow for in-store events.


Creative Approach

The custom track starts with a simple yet infectious groove that blends elements of funk, disco, and Latin rhythms. The choice of rhythm and instrumentation conveys both energy and sensuality, reflecting the boldness and warmth of Chama’s hot sauces. To further personalize the track, a motif using the brand’s name is added as the hook. This instantly recognizable melody evolves into the foundation for the rest of the composition.

For Chama’s sonic logo,inspiration is drawn from the vibrant sounds of Brazil, incorporating indigenous instruments and rhythms to evoke feelings of mysticism, passion, and exoticism. The sonic logo is designed to be an instantly recognizable auditory symbol that reflects the artistry and fiery energy of Chama’s hot sauces.

Chama’s playlist blends relaxed and upbeat tracks, with a balance of popular hits, B-sides, and both classic and contemporary tunes. This variety allows the playlist to evolve throughout the event, maintaining a captivating atmosphere that keeps listeners engaged and immersed in the Chama experience.


Result

Chama’s distinct and immersive sonic identity elevates its artisanal brand experience, creating a deeper connection with its audience. By weaving cultural roots and passion into its soundscape, the project has not only strengthened the brand’s authenticity but also equipped Chama with a unique edge in the competitive hot sauce market. This innovative approach leaves a lasting impression, captivating both new customers and loyal enthusiasts alike.

Credits

Charmed S:3 E:7 (Netflix)

"The Long Game: Bigger Than Basketball" (Apple TV)

Press

About

Anda Szilagyi is a versatile composer, producer, and multi-instrumentalist based in Harlem, NYC. With a background rooted in both live performance and studio production, Anda has built a diverse career spanning genres from Afrobeat to Reggae, Jazz, Pop and beyond.

Early in her career, Anda was a founding member of the Dap Kings, touring as a trumpet player with Sharon Jones and Lee Fields. She also helped form the iconic Afrobeat band Antibalas and became deeply involved in New York's vibrant Ska and Reggae scene. After relocating to Brazil, she expanded her artistic horizons, performing as a vocalist and keyboardist with local artists.

Alongside her performing career, Anda has always been a prolific composer and producer. She has worked across a wide range of musical styles, creating compelling soundtracks and producing high-quality work for both artists and brands. Her passion for music production led her to explore the world of composing for Film, TV, and Sonic Branding.

To further refine her skills, Anda completed a course in Sonic Branding at Fashion Institute of Technology with industry expert Audrey Arbeeney, gaining a deeper understanding of how music shapes brand identity and enhances multimedia experiences. Her evolving expertise in production, composition, and arranging continues to make her a sought-after creative force in the world of music and media.

Anda Szilagyi
611 West 137th Street apt 53 | New York, NY 10031 | 917-995-7494 | andasizzle@gmail.com | andasizzle.com

CAREER OBJECTIVE

A highly motivated and seasoned music professional with over 20 years of experience in music production, composition, and performance, seeking a full-time or contract position in Sonic Branding.

PROFESSIONAL EXPERIENCE

Music Producer and Recording Artist

New York, NY | 2000 – Present

  • Released music on labels including Daptone, Shanachie, Star Creature, Bastard Jazz, and Ninja Tune.

  • Composed and produced music for The Orchard Music and Bank Robber Music (library music).

  • Created original scores for podcasts and audiobooks, enhancing storytelling through sound.

  • Collaborated with artists and labels to produce high-quality recordings.

Podcast Assistant Producer

New York, NY | 2020 – 2022

  • Edited and cleaned up audio for professional-quality podcast episodes.

  • Researched and scheduled guests, ensuring engaging and relevant content.

  • Coordinated and recorded field interviews, managing logistics and technical requirements.

Private Piano Teacher

New York, NY | 1998 – 2019

  • Taught essential music skills, including songwriting, music theory, ear training, and piano performance.

  • Developed customized lesson plans to meet individual student goals and skill levels.

  • Fostered a creative and supportive learning environment for students of all ages.


Performing and Touring Musician

Canada, Spain, UK, Brazil | 1996 – 2000

  • Performed internationally with acclaimed bands and artists, including:

    • Antibalas (Afrobeat) – NYC

    • Sharon Jones and the Dap Kings (Soul) – NYC

    • Kokolo (Afrobeat) – NYC

    • IFA Ijexa Funk Afrobeat (Afrobeat) – Brazil

    • Kalu (Brazilian Singer-Songwriter) – Brazil

    • PYNUKA (Rock, Industrial) – NYC

Musical Director for Fala Brasil Cultural Show Group

Miami, FL | 1996 – 2000

  • Curated playlists and managed repertoire for live events.

  • Organized rehearsals, hired musicians and dancers, and negotiated show contracts.

  • Produced and directed cultural shows, ensuring high-quality performances.

MUSIC SYNC PLACEMENTS

  • Charmed (Season 3, Episode 7) – Netflix | “Slow Like Honey”

  • The Long Game: Bigger Than Basketball – Apple TV | “Swagger”

EDUCATION

Fashion Institute of Technology
Course in Sonic Branding

The New School/Mannes Jazz Conservatory
Bachelor of Arts in Performance and Studio Composition
September 1996 – December, 2000

SKILLS

  • Music Composition and Production

  • Sonic Branding

  • Audio Editing and Mixing

  • Podcast Production and Editing

  • Live Performance and Touring


ADDITIONAL INFORMATION

  • Multilingual: Fluent in English and Portuguese.

  • Strong interpersonal and communication skills, with experience collaborating across diverse teams.

Resume